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Amadeus Creates New Leisure UnitApril 11, 2008 By: George Dooley
Amadeus has created a new unit to provide tools for international leisure distribution called TravelTainment-The Amadeus Leisure Group. The move combines three Amadeus leisure technology businesses: TravelTainment, Amadeus Tours, and the product management and development for TOMA, a tour package distribution solution.
TravelTainment-The Amadeus Leisure Group will initially focus on Amadeus’ existing market portfolios in Germany, Austria, Switzerland, France, Holland, Belgium, Poland and the UK and other markets beyond Europe such as North America and Canada.
“We have brought together our technology and international leisure expertise into one organization and are now in a unique position to meet our customers needs. We can help them as they face the emerging challenges of selling complex leisure products in the travel agency front office and over the Internet,” said Ian Wheeler, vice president of marketing, Amadeus.
The combined leisure offering of TravelTainment-The Amadeus Leisure Group is the only multi-market, multi-channel, community distribution system for selling leisure content of all types, Amadeus says. This includes alternative packages, hotels, charters, low cost options and cruises. Leisure customers have access to a unique database of 470 destinations covering over 80 percent of the world’s leisure destinations. Visit www.amadesus.com.