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ITAMS and Passport Online Launch New CRM Program

April 4, 2008 By: David Eisen

ITAMS and Passport Online have joined forces to launch MarketEaseOnline, which enables travel agents to deliver one-on-one marketing messages to clients. ITAMS is the sponsor of ClientEase, a web-based customer relationship management (CRM) database product; Passport Online Inc., is the provider of VacationPort and NexCite programs widely used for travel agency websites. The new tool is free to agents.

MarketEaseOnline is a web-based CRM and email marketing tool that allows agents to create and send e-mail campaigns to their clients, while also enabling agents to create and store a client profiles. MarketEaseOnline is integrated with Passport Online's continually updated VacationPort database of thousands of leisure travel offers from more than 75 leading cruise and tour suppliers.

As part of the new initiative, Passport Online expanded its consumer e-mail marketing options for suppliers. Suppliers having distribution agreements with Passport Online automatically participate in MarketEaseOnline, and can opt to participate in the new "Where-to-Next?" and "TravAlert" consumer email campaigns.

"Leisure travel suppliers want to get their promotions in front of the agents' consumers," said Randy Goodrich, senior vice president of Passport Online. "With the MarketEaseOnline program agents can input their client data, and we can create and send emails that will get the agent's phones to ring and convert supplier promotions to bookings." Visit (GD)

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