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NCL's Newest Enhancement Targets Co-op CollectionJune 9, 2008 By: David Eisen
Norwegian Cruise Line has implemented a co-op marketing reimbursement plan called "e co-op," part of its Partnership 2.0 program to strengthen ties with the travel agent community.
The e co-op plan automates marketing reimbursement contracts, back-up and check processing, which allows for a more efficient collection process. Co-op reimbursements will now be paid five weeks earlier, which can be cut down even further if agents opt to receive funds electronically.
"The new electronic reimbursement innovation helps streamline the processing of our cooperative funds and allows for quick and easy tracking, which is a great benefit to our marketing department," said Anthony Hamawy, president of Cruise.com. "This new found efficiency allows us to invest more time in marketing NCL’s cruises instead of collection efforts."
Other Partnership 2.0 enhancements include processing group commissions five weeks earlier and the implementation of a Resolution Desk to settle agent issues or concerns. Visit www.ncl.com.