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Sabre's Red Workspace up for Business Travel & Meetings Award

February 7, 2011 By: George Dooley

Sabre Travel Network reported it is a finalist for a Business Travel & Meetings Show Innovation Award for its Sabre Red Workspace.

After announcing Sabre Red in June 2010 and beginning the upgrade process in July of last year, the company has reached the 50 percent mark in its plan to upgrade customers to the Sabre Red Workspace. More than 82,000 travel agents in 100 countries are using the Red Workspace.

"Travel management companies know they can count on Sabre to deliver innovations that help them succeed," said Chris Kroeger, senior vice president of marketing for Sabre Travel Network. "By listening to customers, we can identify their needs and deliver the essential tools that they demand to stay competitive and win in the marketplace."

Key advantages cited by Sabre:

• Seamless Integration of Applications: The advanced technology allows customers to seamlessly integrate Sabre-built, third-party and proprietary applications directly into the Red Workspace and also ensures compatibility with existing applications. Agents have easy access to all the functionality, data and tools needed in one point of sale. This integration drives added convenience and efficiency for travel management companies.

• Highly Configurable: The Red Workspace offers unprecedented control to agencies, delivering maximum efficiency to their workflow. An agency can control which set of tools are visible and available to each individual agent. Individual users within the same agency may have a very different version of the Red Workspace depending on what tools are relevant to their workflow.
Intuitive User Experience: The smart technology recognizes the agent’s workflow and presents the right tools at the right time. This innovation helps drive convenience and effectiveness by ensuring agents are not using valuable time searching for the tools or functions needed to serve customers.

• Stability: The proven, open technology platform ensures the highest level of speed and stability each time Red Workspace is used. Because the technology is so flexible, the Red Workspace can be implemented in different types of environments, including low bandwidth areas, easily accommodating customized setups with no additional major investments.

• Easy Access to Enhancements: Updates, whether new features or an entirely new version, are delivered in the background without interrupting the agent’s workflow. This innovative process protects the agent’s productivity while adding enhancements to the application.

Sabre said it will increase the number of agencies beta-testing a fully graphical workflow for air, car and hotel, expanding on its current graphical capabilities. The expanded graphical workflow is meant to deliver significantly greater efficiency and ease of use.

"We could not have chosen a better solution for our global operations than Sabre Red," said Tom Osovitzki, CEO of ctms, a Canadian based travel management company with branches in the US, Europe and Russia. “In the seven months since ctms began using the Red Workspace, we have seen a significant increase in revenue, thanks to its extreme efficiency. It helps our agents use their time more effectively, which means they can serve more customers. As ctms further expands into world markets this year, we are confident that Sabre Red is the right solution to help us grow our business, and achieve our goals and those of our customers."



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By George Dooley | February 7, 2011
More than 82,000 travel agents in 100 countries use the Sabre Red Workspace, which was introduced in June 2010.
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