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Sales Focus Has Launched a New Travel and Tourism Subsidiary

October 24, 2011 By: Nicole Lowary

Sales Focus Inc., (SFI), announced that it had launched a new subsidiary within their Travel and Tourism Division called MICE Focus LLC. Kevin Hichour, who has run the SFI Tourism division for the past three years, will manage it.

Their target focus is on the group travel industry. The MICE Focus website is designed to be a new portal for lead generation and interactive immediate programs to boost sales for MICE destinations and suppliers. It also offers online marketing and advertising solutions. The site will also introduce MICE Travel Added Values, promotions and incentive initiatives and special offers.

Tony Horwath, MICE Focus president and co-founder, said, “As we continue to expand our services in the Travel and Tourism industry, we launched a MICE travel industry-dedicated website catering to the needs of destinations, airlines, hotels and resorts, DMC’s, cruise lines, convention centers and all other MICE travel suppliers who are looking to expand their strategic partner base and increase their revenues. The new MICE Travel Portal shows our continued investment and penetration in this market segment and our commitment to provide results-oriented MICE destination marketing and tourism sales outsourcing solutions for our clients.”

Kevin Hichour said, “Our focus into the MICE Travel sector is based on a real need that we see in the industry. At this time, no other company can offer our breadth of integrated marketing & advertising services to U.S. or international MICE destinations and suppliers.”

Sales Focus Inc. is a sales outsourcing company that focuses on developing dedicated sales teams for their clients.

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By Nicole Lowary | October 24, 2011
MICE Focus, LLC is the new subsidiary in the Travel and Tourism Division of Sales Focus, with its main goal being the expansion of its MICE travel industry-related website.
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