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Shangri-La Hotels Renews Sabre AgreementJuly 13, 2010 By: George Dooley
Since choosing Sabre Hospitality Solutions as its distribution partner, Shangri-La Hotels and Resorts, the luxury chain with 66 properties, has enjoyed significant growth in revenue and bookings coming through Sabre Hospitality Solutions’ SynXis Central Reservation System (CRS), the company reports. The hotel group, whose revenue from the global distribution systems (GDSs) has increased by more than 35 percent year-on-year for the first half of 2010, has signed an early multi-year renewal agreement with Sabre Hospitality Solutions as their distribution provider.
The Shangri-La hotel group has leveraged the technology features in the SynXis CRS, as well as Sabre Hospitality’s team, to manage and promote its private label chain code, SG, on all four GDSs. Sabre Hospitality Solutions leads the industry in managing private label GDS chain codes, with a total of 53, and its customers have often experienced double-digit growth as a result of their experience, Sabre reports.
Shangri-La Hotels has taken advantage of Sabre Hospitality Solutions’ technology integration to streamline their business operations and improve efficiency. The SynXis CRS communicates directly with Shangri-La’s property management and revenue management systems to facilitate a single entry point to manage inventory and revenue for the entire chain.