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Starwood Caribbean Resorts Joins Passport Online ProgramNovember 17, 2008 By: George Dooley
The seven properties of the Starwood Hotels & Resorts Caribbean portfolio have connected their content to thousands of travel agency consumer websites through ResortPort— the newest product from Passport Online, Inc.
Starwood Caribbean follows the inclusion of the 12 properties in the Starwood Hawaii portfolio which debuted in the ResortPort system in September. Since that time, the content of those properties has been populated on thousands of sites and viewership numbers continue to rise monthly. A product demonstration and content examples can be viewed at www.getresortport.com.
“We are thrilled to see the customers of our travel agency partners respond positively to the new resort content,” said Randy Goodrich, senior vice president of Passport Online Inc. “On any given day in the month of November, we have seen between 5,000 and 9,000 consumers viewing the Hawaii content on their agency’s website. The top 20 agency participants are showing strong results in package offers, individual resort views and specific Hawaii resort offers.”
For Starwood Caribbean, the ability to provide rich media content to their travel agency partners was essential in today’s shopping environment. “We know how important the travel agency marketplace is to the hospitality industry, and we want to be where they need us to be,” said Tim Rector, area vice president, sales & marketing for Starwood Caribbean. "Including our content on their websites helps us tell our story to their customers and helps them present a robust shopping environment for their customers."
Passport Online is the leading provider of e-commerce solutions to leisure travel agents. In addition to websites, email programs targeting over 700,000 high-ADR consumers, and other tools, Passport provides the updated content from major travel industry suppliers to more than 10,000 consumer facing websites. ResortPort extends that opportunity to the hotel and resort community.