Travel ROI , a new company co-founded by industry veterans Joe Maloney and Randy Goodrich, is offering a new solution for travel agencies, consortia and host agencies, travel suppliers, tourism offices and others to manage, distribute and follow up on leads generated through various marketing methods.
“We help our partners capitalize on opportunities by providing affordable solutions that eliminate guesswork and manual processes, and provide measurement on sales effectiveness that was previously unattainable,” said Maloney. Travel ROI said it has an exclusive contract in the travel industry to provide access to ClickPoint Lead Management and Lead Distribution solutions.
On average, leads are closed with the initial contact only 25 percent of the time, meaning that 75 percent of leads require some management and some nurturing, according to Travel ROI’s proprietary research.
ClickPoint Lead Management and Lead Distribution solutions were designed to help businesses improve results from internet leads and phone generated leads, the company says. The products are designed to improve close rates and contact rates from leads, while improving employee performance.
Two products are available to the travel agency and supplier community.
LeadExec integrates with any CRM or Lead Management System. This tool provides weighted distribution of leads to specific fulfillment sources, detailed performance analysis, and establishes a quality reference for leads. Leads are validated and scored in real time. Bad leads are rejected instantly avoiding wasted time. Full marketing, analytics and lead capture tools are provided, the company says.
SalesExec can be customized to create a Lead Management Dashboard for a sales organization, Travel ROI says. This tool helps create a unique sales workflow, establish lead scoring mechanisms and customized lead nurturing campaigns. This tool is designed to maximize leads and create a sales organization with better distribution, work flow and increased return on investment.
“It is vital for business to close the loop between sales and leads,” said Goodrich. “Today’s travel sellers are using banner ads, websites, and a myriad of lead sources. It is critical that they provide a solution to qualify and respond to those leads because in today's world potential customers expect to have a response and will not wait around. An added bonus of these products is the almost immediate knowledge of which marketing efforts are producing the best responses and sales.”
SalesExec is a per user monthly fee while LeadExec is priced based on the number of leads processed.
Visit www.travel-roi.com