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Travelport Launches ‘Lowest Public Rate’ Hotel ProgramNovember 2, 2011 By: George Dooley Travel Agent
Travelport reports the launch of a new hotel program that gives Travelport GDS-connected travel agents guaranteed access to the lowest publicly available rates from a wide range of global hotel groups.
Launched recently on both the Galileo and Worldspan GDS, the ‘Lowest Public Rate Program’ already has more than 40 participating hotel brands signed up, including Intercontinental Hotels Group (IHG), Preferred Hotel Group, Leading Hotels of the World and Marriott International among others. The brands represent thousands of properties worldwide, Travelport says. Other chains are expected to be added by the end of the year.
Agents booking via Travelport’s ‘Lowest Public Rate Program’ have the ability to find and book the lowest public rate of the day offered anywhere by the participating hotel, including pre-paid rates and special promotional offers regardless of whether the rate is flexible or has restrictions. This means that no additional searching is required by the agent to find the best rate of the day, thus enabling them to save time, whilst satisfying their customer’s needs, Travelport says.
“By offering complete rate parity, hotels participating in ‘Lowest Public Rate’ stand to boost their brand awareness and loyalty amongst travel agents, many of whom prefer booking through the GDS channel,” said Niklas Andreen, group vice president, hospitality and partner marketing, Travelport. “This is a win-win partnership that enables our hotel partners to expand their sales opportunities, whilst giving agents confidence that they have secured the lowest rate of the day.”
Available to all Travelport travel agency customers, the introduction of the Lowest Public Rate Program follows a number of other recent announcements from Travelport related to its ongoing drive to invest in and enhance its hospitality offering. Recent investments include the development of Travelport Rooms and More, a hotel booking engine for travel agents, a larger, specialist hospitality team and new dedicated helpdesks for hotel and car supplier customers.