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US Airways Signs Full Content Distribution Agreement with SabreMarch 2, 2011 By: George Dooley Travel Agent
US Airways has signed a multi-year, full content distribution and merchandising agreement with Sabre Travel Network, making all of its fares and schedules available to Sabre Connected travel agents, including its ancillaries.
“US Airways recognizes the value of the Sabre global distribution system and our innovative leadership in helping airlines market and sell their products, including ancillaries, to millions of travelers worldwide,” said Greg Webb, president of Sabre Travel Network. “Sabre is the world’s most efficient, cost-effective travel marketplace and US Airways joins the many global airlines that understand the GDS is an important source of revenue and revenue growth.”
US Airways will include its initial ancillary, Choice Seats, in the Sabre GDS. US Airways’ Choice Seats provides the option for travelers to purchase some of the most popular seats in the coach cabin for an additional fee.
In addition to the announced full content deal with US Airways, Sabre also has full content, long-term distribution agreements in place with other U.S. major carriers including, United Airlines, Continental Airlines and the recently merged Delta-Northwest.
Sabre says it was the first GDS to bring airlines the ability to market and sell their ancillaries through both the direct and indirect distribution channels three years ago and continues to develop innovative and flexible technology to help airlines, travel agencies and consumers simplify travel shopping.
US Airways joins a number of airlines that leverage Sabre technology to market and sell ancillaries, including United Airlines, Air New Zealand, Qantas, WestJet, Porter Airlines, and Malaysia Airlines. In the coming months even more airlines will begin selling ancillaries in the Sabre GDS, Sabre reports.
Sabre said that just last month, Virgin America announced an extension of its full content agreement with Sabre and committed to selling all of its ancillaries through the Sabre GDS. Virgin America will also switch to SabreSonic Customer Sales and Service, the industry’s most powerful revenue generating reservations system that also provides airlines the ability to get closer to its customers.