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GOGO Reaffirms Travel Agency Commitment, Launches Gay Product InitiativeJanuary 22, 2009 By: Travel Agent Central Contributor
GOGO’s business development managers are currently visiting agency partners throughout the country to highlight the tour operator's commitment to agents. The company has initiated an “only at your travel agent” marketing campaign to highlight its ongoing commitment to focusing exclusively on the agency sector to increase sales.
GOGO president Dean Smith said the company would also continue to proactively promote its Price Beat Promise to encourage further growth in agency sales.
“This promise means that if an agent finds a vacation package from another travel provider (excluding auction sites) at a lower price, GOGO Worldwide Vacations will beat the same package and price by $10 per paying adult and $5 per paying child upon verification.”
In addition, the travel wholesaler has enhanced its website as part of its ongoing efforts to make the site a valuable inquiry generation tool for U.S. and Canada travel agents.
Smith said the site’s content had been enhanced, with comprehensive destination and product information added along with a new Reviews and News section.
The site refers visitors to travel agents via an agent locator engine that allows consumers to enter their zip codes or home cities to receive a list of nearby travel agents who are GOGO partners.
GOGO Comes Releases New Gay Product Range
The wholesale travel group has just produced a guide that outlines exclusive offers for gay and lesbian travelers at more than 130 international and domestic hotels and resorts.
The "Outgoing" catalog will be available for distribution to interested travel agents later this month.