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Brazil Operators Looks to Capitalize on OlympicsOctober 5, 2009 By: Joe Pike
In preparation for the Olympics, city officials in Rio de Janeiro, Brazil plan to make major infrastructure improvements, upgrade the transportation system and continue cleaning up the environment. Hotel capacity is set to more than double, world-class sports facilities are being designed and both the historic quarter and the port area will be rejuvenated.
“We’ve been working to get the word out about Brazil’s fabulous attributes,” said Adam Carter, President of the Brazil Tour Operators Association (BTOA), in a written statement. ”Rio’s winning the bid will definitely increase visibility for this vibrant exciting city.”
The BTOA’s mission is to raise awareness of its member companies as Brazil travel experts and heighten visibility among North American travelers for all the destinations in Brazil. Currently the world’s 10th largest economy, Brazil is forecast to be the fifth largest by 2016 when the Games are staged. Experts are already talking about the Olympics “effect” when a city experiences a renaissance – both cultural and economically – after hosting the Games.