Even with Earth Day behind us, The Leading Hotels of the World is helping make tourism a little greener by donating money on guests' behalf. The marketing arm for the 440 hotels worldwide has announced the launch of the Leading Green Initiative, which will support Sustainable Travel International, a non-profit organization aimed at promulgating responsible tourism. Leading Hotels of the World will make a 50-cent donation for every night of a guest's stay when their reservation is made through its donation specific web site. The aim of the donations is to offset guests' energy use during hotel stays. The company is exemplifying this effort by making a corporate donation to STI in lieu of the energy consumption of 200 attendees during its three-day sales and marketing conference held in Stockholm in May. The company noted that it also is evaluating other ways to push greener travel, such as sustainable tourism certification and travel philanthropy. Visit [www.lhwgreen.com].
