Hard Rock Taps Into Family Market With Launch of "Hard Rock Roxtars" Program for Children

Hard Rock International recently unveiled its Hard Rock Roxtars, a band of characters serving as ambassadors for Hard Rock's multifaceted programs catering to children of all ages, presented at Hard Rock Cafes and Hard Rock Hotels, which includes locations in both the Caribbean and Mexico, and Rock Shops worldwide. 

Mostly known as an adult lifestyle brand, Hard Rock is bringing music's universal appeal to multi-generational travelers while connecting with an untapped market of decision makers -- the kids. 

At Hard Rock Hotels & Casinos, children are greeted with a custom activity book at check-in and unlimited entertainment at Hard Rock Roxity Kids Club, a family friendly music-inspired haven, filled with music-infused learning activities customized by property. 

Rock Shops at Hard Rock Cafes and Hotels worldwide will feature the exclusive Hard Rock Roxtars collection of clothes, accessories and gear, available for purchase online too. 

At Hard Rock Cafes, children are greeted with their own activity book, themed menus, guitar-shaped plates and Hard Rock Roxtars photo opportunities, in addition to healthier menu options in partnership with The National Restaurant Association's Kids LiveWell program. 

Visit www.hardrockhotels.com.