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AAA Projects Near Record Travel During Holidays

December 14, 2011 By: George Dooley Travel Agent

AAA projects 91.9 million Americans will travel 50 miles or more from home during the 2011-12 Year-End holiday travel season, a 1.4 percent increase over the 90.7 million people who traveled one year ago.

AAA reports this year’s expected Year-End holiday travel volume is the second highest in the past decade and represents 30 percent of the total U.S. population. The 11-day Year-End holiday period is the longest holiday travel season of the year, affording many more Americans time to visit family or take vacations. AAA defines the Year-End holiday travel season as Friday, Dec. 23, 2011 to Monday, Jan. 2, 2012.

"It's a positive sign for the travel industry that so many Americans are planning to travel this holiday season, collectively contributing to the second-highest year-end holiday travel volume in the past ten years,” said Bill Sutherland, vice president, AAA Travel Services.  “As our lives get busier, it is so important to create opportunities for the rest and rejuvenation that result from vacation travel and connecting with family and friends, especially during the holidays.”

Economic improvements are continuing at a very slow pace, and consumer surveys show active concern and pessimism over that pace, AAA says. The measure of economic activity, real gross domestic product, is expected to increase for the fourth quarter of 2011 by 1.5 percent compared to the fourth quarter of 2010.

While 1.5 percent growth is still slow, AAA says, it is a slight increase over the expected 1.3 percent fourth quarter growth predicted only one month ago, and the primary factor expected to drive this year’s modest increase in expected Year-End holiday travel.

While pent-up demand was projected to inspire significant Thanksgiving holiday travel growth this year, holiday travel at the end of the year is less cyclical so pent-up demand has less effect. Travel during the Year-End holiday period did not see the dramatic drop in travel following the 2008 recession that other holiday periods experienced, AAA says.

The 2008-09 Year-End holiday travel volume of 85.7 million was only 8.5 percent less than the 93.7 million Year-End holiday travel during the 2006-07 peak. Year-End holiday travel has grown each year since 2008-09; 89.5 million in 2009-10; 90.7 million in 2010-11; 91.9 million this year.

"Fifty-nine percent of intending travelers feel the economy has either no impact on their travel plans or they feel like things have improved for them. The remaining 41 percent state an intention to scale back travel plans due to economic concerns," AAA reports. 

Last year, 67 percent of intending travelers stated that their travel plans were not impacted by the economic conditions at that time.

Given current economic conditions, a majority of travelers reporting no economic impact on their travel plans is a positive sign for the travel industry and another reminder of just how important traveling is to Americans, AAA said in its analysis.

AAA’s projections are based on economic forecasting and research by IHS Global Insight. The Boston-based economic research and consulting firm teamed with AAA in 2009 to jointly analyze travel trends during the major holidays. AAA has been reporting on holiday travel trends for more than two decades.

Automobile Tops

Approximately 83.6 million people (91 percent of holiday travelers) plan to take to the nation’s roadways this Year-End holiday travel season, a 2.1 percent increase compared to 2010-11 when the number of auto travelers totaled 81.9 million. This year’s projected automobile travel volume is the second highest in the past decade and only 100,000 less than the 2006-07 auto travel peak of 83.7 million.  Automobile travel remains the preferred choice of transportation for 2011-12 Year-End holiday travelers as nearly 27 percent of the total U.S. population will hit the road.

The current national average price for regular unleaded gasoline is approximately $3.26 per gallon, about 29 cents more than one year ago. However, the national average price is about 72 cents less than this year’s peak price of $3.98 on May 5.

Air travel down

About 5.4 million leisure travelers (six percent of holiday travelers) will fly during the Year-End holiday travel period, a 9.7 percent decrease from 2010-11.  This year’s air travel volume is the seventh lowest in the past ten years as nearly two million fewer Year-End holiday travelers are expected to fly than did during the decade’s air travel peak in 2002-03.  Jet fuel costs and capacity cuts continue to impact holiday air travel. According to AAA’s Leisure Travel Index, Year-End holiday airfares are expected to be 21 percent higher than last year with an average lowest round-trip rate of $210 for the top 40 U.S. air routes. This is the highest Year-End holiday average airfare in the past five years, AAA says.

Train, bus, gains 

Other modes of travel (bus, trains, watercraft, multi-modal travel) will make up the remaining three percent of the total person-trips, with 2.9 million people expected to travel by these modes, 4.2 percent higher than 2010-11. Economic conditions are dictating that some Americans that otherwise might travel by air or automobile are traveling by these alternative modes of transportation.

Hotel rates increase

According to AAA’s Leisure Travel Index, hotel rates for AAA Three Diamond or mid-range lodgings are expected to increase a modest one percent from last year with travelers spending an average of $126 per night compared to $125 one year ago. Travelers planning to stay at AAA Two Diamond hotels can expect to pay four percent more at an average cost of $92 per night, up from $88 last year.

Daily car rental rates are $40 on average, a 21 percent decrease from one year ago and the lowest seen in the past five years. As the demand for used cars fluctuates or car manufacturers offer fewer opportunities for buying back fleets it can become harder for car rental companies to shrink their fleet to meet demand. With a larger pool of cars in the market, car rental companies must lower pricing to match supply and demand.

Travel distance decreases; median spending increases

According to a survey of traveler intentions, the average distance traveled by Americans during the Year-End holiday travel season is expected to be 726 miles, a decline from 2010-11 when travelers planned to log an average of 1,052 miles, AAA reports. Propelling the reduction in expected travel miles is the 9.7 percent decline in air travel and indications that many air travelers are choosing shorter-distance flights. 

The percentage of expected trips with a round trip distance above 1,500 miles decreased from 23 percent last year to 17 percent this year. Median spending is expected to be $718, which is a three percent increase from $694 last year. Fuel and transportation costs combine to consume the largest share of holiday spending (32 percent), followed by shopping and food and beverages (tied at 19 percent). Other expenditures include accommodations (15 percent), entertainment and recreation (12 percent), and other costs (four percent).


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About the Author

George Dooley
George Dooley, Travel Agent’s senior contributing editor covering retail and technology, has a long-standing reputation as one of the top travel industry journalists. He notes...

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By George Dooley | December 14, 2011
Holiday airfares are expected to be 21 percent higher than last year.
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