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ASTA TOP Members Get Packaged Travel WebinarJune 11, 2009 By: George Dooley
Members of ASTA's Tour Operator Program (TOP) looking to increase revenue need look no further for insight and guidance than ASTA's newest webinar, ASTA and PhoCusWright's U.S. Packaged Travel Landscape 2006-2010: Critical Insights on the Distribution of Tours, Packages and Groups. The webinar will be held June 18 at 2pm ET.
"When ASTA created its new business plan several years ago, we promised members that we would facilitate the business of selling travel through shared knowledge, such as that which came as a result of our latest study on packaged travel," said ASTA President and Chair Chris Russo. "We've taken that promise a step further and created an exclusive program that our TOP members can use to develop a better understanding of their market and boost their bottom lines in the process."
Among the topics covered will be: industry growth forecast and segment strength; value of travel agents to the packaged travel industry; distribution patterns, including the role of consumer-direct versus travel agents and new leads sources; strategic responses tour operators and travel agents can use to combat the current economic climate and long-term challenges and ways tour operators and travel agents can work together strategically to mutually increase revenue.
The webinar will be conducted by Douglas Quinby, a senior director of research for PhoCusWright, and the author of U.S. Packaged Travel Landscape 2006-2010, the ASTA-funded study on which the webinar is based. Quinby has been a leisure travel analyst with PhoCusWright for many years and has covered the packaged tour industry extensively.
TOP members should watch for e-mails from ASTA that will provide further registration information. Other ASTA members and non-members interested in the webinar should contact Mathew Bancroft at 703.739.6886.
A full report, U.S. Packaged Travel Landscape 2006-2010, is available for $699. ASTA members can receive $200 off the report if purchased through the ASTA store. For additional information, please contact [email protected] or visit the research page on www.ASTA.org.