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CruiseOne Exceeds Franchisee Satisfaction Standards in Franchise Business ReviewOctober 1, 2015 By: Newswire
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CruiseOne reports that for the past five years the company has consistently outpaced the Travel & Hospitality Index in franchise owner satisfaction as part of Franchise Business Review’s Franchisee Satisfaction Survey. In 2015, approximately 50 percent (453 franchises) of CruiseOne’s franchise owners participated with the highest ratings to date.
Franchise Business Review is an independent national market research firm focused on franchisee satisfaction and performance. The company sent one survey to each CruiseOne franchise in business for at least six months and asked 33 benchmark questions in the areas of financial opportunity, training and support, leadership, operations and product development, core values, general satisfaction and the franchisee community. An additional 16 questions asked franchisees about their market area, demographics, business lifestyle, overall enjoyment running their franchise and role in the franchisee community.
With an average score of 71.4 percent, CruiseOne exceeded the Travel & Hospitality Industry average by more than three percentage points in all eight categories, CruiseOne said. Franchisees were most satisfied with CruiseOne’s Core Values (83.8 percent compared to an industry average of 79.4 percent), while the largest satisfaction differentiation was in the Corporate Support category (72.1 percent compared to an industry average of 61.1 percent).