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Research Finds Younger Travelers Open to Packaged TravelNovember 6, 2007 By: Travel Agent Central Contributor Travel Agent
A study by the United States Tour Operators Association found that age and gender matter when it comes to why people select packaged travel. Most surprisingly, USTOA found that people 18 to 34 years old are more likely to purchase a tour or vacation package than those over 65, citing a desire to see new or unfamiliar places, find out more about the history or culture of an area, enjoy greater convenience or learn new skills, like cooking or photography, the report said. The 18-34 group also is most motivated by free hotel room upgrades.
When it comes to gender, the survey found that men are less price-conscious than women, with women more concerned about value, responding well to such price inclusions as meals and sightseeing. Women also cite the sense of security on a packaged tour, while men prioritize companionship and meeting new friends as reasons for buying a tour or vacation package. (JM)