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STA Travel Group Sees Growth in 2010December 7, 2009 By: George Dooley
London-based STA Travel Group, the world’s largest travel company for young people, sees strong growth opportunities in its online business next year and is working with global distribution system (GDS) provider Sabre Travel Network in the UK to realize its growth potential in this fast-growing segment.
The travel company said it is optimistic about 2010 and intends to leverage its partnership with travel technology company Sabre to drive more sales and revenue, as well as greater efficiencies and cost savings in both its online and retail businesses.
“We have a robust business around the world, and we expect to see some growth next year," said Peter Liney, CEO of STA Travel Group. "Online in particular is proving to be a key performer and we will be working with our long-term partner Sabre now and into the future to maximize our growth potential and expand our global footprint. Sabre is a valued and trusted partner, and they have proven their ability to help us improve our business performance.”
Sabre has long supported STA’s retail businesses in the UK, U.S., Australasia and around Europe, and is STA’s sole GDS partner for its UK online business. “We’re hopeful that 2010 brings fresh opportunities for growth in the travel industry, and we will work with STA to support their growth objectives, providing solutions that help them make money, save money and optimize the service they provide customers,” said Martin Cowley, senior vice president for Sabre Travel Network of Europe, Middle East and Africa. “Successful online businesses need access to the lowest available fares, something we already provide to STA today through our unique air shopping capabilities which find the lowest fares four times more often than other GDS competitors and with average savings of 20 percent per ticket (Topaz Study 2008).”