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Stat: Carnival Tops Most Improved Brand Buzz

July 23, 2014

Carnival topped the list of brands with the most-improved positive consumer sentiment, according to YouGov BrandIndex's Buzz score.

The Buzz score asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

Source: BrandIndex

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