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Travel & Tourism Forecast: Job Boom in 2012

March 7, 2012 By: George Dooley Travel Agent

Get ready for a promising year for travel. Travel and tourism is set for a milestone year as the industry’s direct contribution to the global economy is expected to pass $2 trillion in GDP and 100 million jobs, according to research by the World Travel & Tourism Council (WTTC).

The industry will grow by 2.8 percent in 2012, marginally faster than the global rate of economic growth, predicted to be 2.5 percent. The industry is going to be a significant driver of global growth and employment for the next decade, the WTTC reports.

This rate of growth means that the industry is expected to directly contribute $2 trillion to the global economy and sustain some 100.3 million jobs. When the wider economic impacts of the industry are taken into account, Travel & Tourism is forecast to contribute some $6.5 trillion to the global economy and generate 260 million jobs – or 1 in 12 of all jobs on the planet,  the WTTC says.

In 2011, Travel & Tourism’s total economic contribution, taking account of its direct, indirect and induced impacts, was US$6.3 trillion in GDP, 255 million jobs, US$743 billion in investment and US$1.2 trillion in exports. This contribution represented 9 percent of GDP, 1 in 12 jobs, 5 percent of investment and 5 percent of exports.

“In 2012, when international travelers are expected to surpass one billion for the first time, the industry will pass two other major milestones: a direct contribution of $2 trillion to the world economy and 100 million jobs. But these numbers are dwarfed by the total forecast contribution of our industry – $6.5 trillion to the global economy and 260 million jobs,” said David Scowsill, president and  CEO of WTTC.

Over the medium-term, the prospects of the industry are even more positive with average annual growth expected to be 4 percent through to 2022 by which time Travel & Tourism will employ 328 million people – or 1 in 10 of all jobs on the planet.

Scowsill said, “It is clear that the Travel & Tourism industry is going to be a significant driver of global growth and employment for the next decade. Our industry is responsible for creating jobs, pulling people out of poverty, and broadening horizons. It is one of the world’s great industries.”

Other selected highlights from WTTC  research include:

•    South & Northeast Asia will be the fastest-growing regions in 2012, growing by 6.7 percent, driven by countries such as India and China where rising incomes will generate an increase in domestic tourism spend and a sharp upturn in capital investment and recovery in Japan

•    After an extremely challenging 2011 when civil unrest and violence had a dramatic impact on demand for Egypt, Tunisia and Libya, North Africa is showing signs of recovery in 2012 with Travel & Tourism direct GDP growth forecast at 3.6 percent. Morocco (8.3%) will be the star performer of this region as negative perceptions of security continue to affect tourism in Egypt and Tunisia

•    In the Middle East, where civil unrest and violence in some countries continues, growth will be more subdued (3%), although there are stark differences at country level. Qatar will grow fastest at 13.2 percent while Syria will likely see another dramatic fall, estimated at 20.5 percent, as the political situation worsens, increasing concerns over security. It is worth noting that 14  percent of all international arrivals in the Middle East in 2010 were for Syria, the second most important destination in the region after Saudi Arabia, WTTC  says.

•    The mature economies of North America and Europe will continue to struggle in 2012. North America, which is saw a slight upturn in the USA’s economic situation at the end of 2011, should see growth of only 1.3 percent in Travel & Tourism direct GDP over the year, WTTC says.

•    The prospects for Travel & Tourism growth in Europe in 2012 are precarious, WTTC says. Current forecasts suggest a 0.3  percent increase in Travel & Tourism direct GDP for the region overall, but this will be propped up by newer economies such as Poland and, of course, Russia.

A decline of 0.3 percent is expected across the European Union, WTTC says. Consumer spending is set to tighten as austerity measures kick in, and there continues to be considerable uncertainty around the future of the Eurozone and peripheral economies of Greece, Spain, Italy and Portugal.


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About the Author

George Dooley
George Dooley, Travel Agent’s senior contributing editor covering retail and technology, has a long-standing reputation as one of the top travel industry journalists. He notes...

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By George Dooley | March 7, 2012
The industry will grow by 2.8 percent in 2012, marginally faster than the global rate of economic growth, predicted to be 2.5 percent.
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