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The Week in Stats: A Rougher Week for Airlines and Digital Marketing Tips

April 25, 2014

This week in travel stats saw the release of some less encouraging signs for the air travel industry as data showed slower profit growth in the first quarter of 2014 and a decline in customer satisfaction. 

Airline Profits Grow More Slowly in First Quarter of 2014

iata airline profit 2014

According to a survey from the International Air Transport Association (IATA), slightly more than half of respondents indicated an improvement in profits in the first quarter of 2014 versus the same time a year ago. The proportion of respondents experiencing a fall in Q1 profits, however, rose rose to 30%, compared to 25% in the January survey, bringing the rate of improvement in Q1 down compared to Q4.


Airline Satisfaction Index

The American Customer Satisfaction Index (ACSI) is now available for the first quarter of 2014. Here's how the airlines are stacking up. 

RELATED: ACSI Reports Customer Satisfaction With Airlines Remains Low

Best Practices for Google Plus

Source: Milestone Insights

Milestone Insights has released an infographic breaking down the steps to take to ensure your success on Google Plus

How Top Travel Sites Market Themselves

Source: Lima Consulting Group

Lima Consulting Group and ObservePoint have released a look at how some of the largest travel sites market themselves online. How does your business measure up?

Trending Destinations for Summer 2014

Looking for a buzzworthy destination to recommend your clients? Kayak has released its list of Trending Destinations for Summer 2014, which ranks getaways in order of year over year increase in search share on the travel website. 


Keep visiting for the latest travel industry news, trends and research. 

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