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The Week in Stats: Tapping the Millennial Market

November 21, 2014

This week in travel industry stats the focus was on Millennials as Contiki Vacations released a series of research aimed at helping agents sell to this growing market. At the same time, new reports from American Express pointed to what agents could expect from the marketplace in 2015. 

How to Market to Millennials Through Events

Contiki Vacations is continuing its series of research aimed at helping travel agents market to the Millennial demographic. Here are some tips on how to reach Millennials through events. 

Source: Contiki Vacations

Reaching Young Professional Travelers

As part of its series on tapping the Millennial travel market, Contiki Vacations has released new data taking a look at appealing to young professional travelers. 

Source: Contiki Vacations

How to Reach Millennials on Social Media

Contiki Vacations has released a four-part series on tapping the Millennial travel market. In part one, the company looks at how to reach Millennials on social media. 

Source: Contiki Vacations

Travel Prices May Rise in 2015

Airline consolidations, stricter corporate travel policies and limited hotel supply are changing supply and demand dynamics and are also expected to impact pricing next year, says American Express Global Business Travel's annual Business Travel Forecast

In North America, an improving economy in the United States will likely cause price increases across all categories, the forecast says.

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American Express Looks at the Future of Europe's Business Travel Scene

According to the American Express Meetings & Events 2015 Global Meetings Forecast, European business travel professionals will need to “do more with less” in the coming year. Despite a predicted modest average increase of 1.2 percent in meeting numbers, overall meeting spend, individual meeting budgets and attendee numbers are expected to decline in the UK. 

Based on the activity of American Express Meetings & Events clients, the list of top 10 European cities has once again remained stable and contains a list of familiar and traditionally popular meeting locations. All top four cities have retained their spots from last year’s forecast. Berlin has traded places with Brussels as a slightly more popular location, now in fifth position.

1. London
2. Paris
3. Barcelona
4. Amsterdam
5. Berlin
6. Nice
7. Brussels
8. Rome
9. Frankfurt
10. Munich

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Keep visiting for the latest travel industry news, trends and research. 

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