"What's Selling Now" From Signature Travel Network

Hawaii remains the top of best-selling destination in the U.S. and Italy is Signature Travel Network’s most-requested overseas destination, Signature reports in its “What’s Selling Now” survey of its travel consultants. The top amenity identified: free breakfast for two.

Looking forward into 2015, Spain is moving up in popularity, the survey says. In other key findings: over half of travel consultants see an increase in both advanced bookings and last-minute bookings; family travel continues to remain popular, and breakfast is the most desired hotel amenity.

 
Karryn Christopher, Signature’s senior vice president of sales and marketing, said advance sales trends for 2015 point to even stronger results than 2014. 

Other results:  

Best-selling destinations in North America in 2014 (in descending order):
    1.    Hawaii
    2.    Alaska
    3.    Florida
    4.    New York
    5.    Disney Resorts
    6.    California
    7.    Las Vegas
    8.    National Parks

Most popular destinations in North America for 2015 (in descending order):
    1.    Hawaii              
    2.    Alaska              
    3.    Disney Resorts   
    4.    Florida              
    5.    New York         
    6.    California          
    7.    Las Vegas                     
    8.    National Parks   

Best-selling international destinations in 2014 (in descending order):     
    1.    Italy                 
    2.    France              
    3.    Mexico             
    4.    UK                  
    5.    Caribbean          

Most popular international destinations for 2015 (in descending order):
    1.    Italy                 
    2.    France              
    3.    Mexico             
    4.    Spain               
    5.    UK                  

Most commonly posted items by travel consultants on social media (in descending order):
    1.    Travel photos
    2.    Destination information highlights
    3.    Interesting travel facts
    4.    Travel articles
    5.    Cruise-related articles and photos
    6.    Hotel-related articles and photos

Advanced booking trends:

  • Over half of travel consultants report an increase in advance bookings of 12+ months

Last-minute booking trends:

  • Over half of travel consultants report an increase in last-minute bookings          

Fastest growing market segment (in descending order):
    1.    Family Travel
    2.    Active and Adventure Travel
    3.    Celebration Travel (honeymoon, anniversary, birthday, etc.)
    4.    Culinary Travel
    5.    Destination Weddings

Most popular new hotel or resort recently added to the Signature Hotel & Resort Collection in 2014:
    1.    Peninsula Paris
    2.    Nizuc, Riviera Maya
    3.    Shangri-La Hotel, at the Shard, London UK
    4.    Andaz Peninsula Papagayo, Costa Rica 
    5.    Rosewood Beijing

Most valued benefit or amenity that clients want at a hotel or resort (in descending order):
    1.    Free Breakfast For Two
    2.    Hotel/Resort Credit
    3.    Upgrade
    4.    Free Wi-Fi
    5.    Early Check-in
    6.    Late Check-out
    7.    Overall Value
    8.    Transfers
    9.    Price/Discount

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