ASTA has partnered with British Heritage Tours on a new program, Education Adventures in Special Interest, whose focus is to bring new business to the U.K. The program, to be launched this month, will encompass a survey that will poll travel agents on potential niche groups of U.K. travelers, such as garden tours, literary/theatre groups, church groups, and visual and performing arts. Following the completion of the survey, BHT will contact agents to discuss U.K. educational opportunities. Visit [www.astanet.com].
