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British Airways Launches New Video for Nervous Flyers

August 24, 2012 By: Jena Tesse Fox

If you have clients who love travel but hate flying, they'll want to see this: British Airways is launching a brand new instructional video for nervous flyers on its in-flight entertainment system from September 1.

The film, presented by British Airways pilot and course leader (and aptly named) Captain Steve Allright, takes information from the British Airways Flying with Confidence course—the airline’s one-day fear-of-flying program.

In the video, Captain Allright explains the technical side of flying, how an aircraft operates and other areas that can give some customers cause for concern, such as turbulence. The video also gives advice from clinical psychologists on the course including relaxation techniques, and how best to deal with anxiety and feelings of panic.

The airline has also put a preview clip from the video on its YouTube channel for customers who would like to know more about the course ahead of their flight.

Customers will be able to watch the complete video on the British Airways Well Being channel, one of the hundreds of options on the airline’s extensive in-flight entertainment system.

Best of all: Customers who go on the British Airways Flying with Confidence course will, in addition to tackling their fear of flying, also qualify for a 10 percent discount on any British Airways flight, for up to nine people in any cabin class.

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About the Author

Jena Tesse Fox
Jena Tesse Fox covers Europe, Africa, Australia/South Pacific and business travel for the Questex Travel Group's publications. The daughter of history teachers, she can spend...

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By Jena Tesse Fox | August 24, 2012
Looking to combat fear of flying, the airline is launching a video to explain to passengers why planes are safe.
Filed under : Air Travel, United Kingdom