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Joss Croft New Head of Marketing for VisitBritainJune 9, 2011 By: Jena Tesse Fox
Big news from VisitBritain this morning: The national tourism agency has announced that Joss Croft has been named Head of Marketing.
Croft is a key appointment for VisitBritain, as the agency is preparing for the roll out of its £100 million public/private marketing program over the next four years.
Laurence Bresh, Director of Marketing said that Croft will ensure that "the marketing programme is relevant and compelling for consumers, delivers for our commercial partners and on the Government targets of four million additional inbound visitors spending £2 billion across Britain.”
Previously, Croft has been VisitBritain's Regional Director for Europe, Head of Business Visits and Events and manager of Strategic Partnerships. He previously worked in sales and marketing for Futuroscope Poitiers, Disneyland Paris and the London Tourist Board.