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Brand USA to Reveal Marketing Campaign at International Pow WowApril 20, 2012 By: Danielle Stepongzi
On Monday, April 23, Brand USA will unveil the first comprehensive marketing campaign to lure international visitors to the United States.
The campaign will launch on May 1 in Canada, Japan and the United Kingdom. Brazil, South Korea and others will follow.
At the 44th Annual International Pow Wow in Los Angeles, the country's largest travel show, CEO Brand USA Jim Evans, CMO Brand USA Chris Perkins and Chairman of the Board of Directors Stephen J. Cloobeck will reveal the television, signage, digital, mobile, print and social media elements of the campaign.
The marketing program is the result of the Travel Promotion Act, federal legislation passed in March 2010 which formulated the creation of a public-private partnership between the travel industry and the U.S. government, now doing business as Brand USA. The partnership has been charged with increasing international visitation to the U.S. through marketing and promotional efforts to drive job creation and economic growth.
For industry or partner information about Brand USA, visit www.thebrandusa.com. For information regarding travel to and within the U.S., visit Brand USA's consumer website, www.discoveramerica.com.