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Clearwater Marine Aquarium in Florida Unveils New Visitor Experience

October 7, 2011


Photo courtesy PR Newswire and Wacky World Studios

Clearwater Marine Aquarium in Florida has unveiled a new guest experience with a newly installed themed environment created by Wacky World Studios. The move celebrates the recent release of the film Dolphin Tale, which features Winter, one of the aquarium’s star dolphins.

"We were anticipating an increase in visitors with the excitement around the film release," said Krista Rosado, the aquarium's director of marketing and advertising, "and wanted to have a more dramatic entry into some of our most popular areas to create a sense of anticipation."

Wacky World’s environments include a new entrance façade for the aquarium’s Atlantis Theater and a shark cutout that frames the video presentation in the underwater Shark Encounter exhibit.

Bruce Barry, president of Wacky World Studios, said the film made it the perfect time to add some new elements.  "The entrance to the theater was almost invisible and the aquarium wanted something that would attract a visitor's attention.  The Shark Encounter just needed to have some drama added to enhance the experience."

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