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Greater Fort Lauderdale Announces 2011 Marketing PlanOctober 11, 2010 By: Melanie Gretchen
Looking toward 2011, the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) has launched a $3.5 million marketing plan to increase its visibility for tourism and business. Utilizing new communications campaigns and social networking, as well as building upon current promotions, GFLCVB encourages visitors to "find their sunny" in the advertising campaign targeting specific geographic and demographic markets.
Among its audience members, the bureau will reach out meetings and conventions groups, multicultural, sports development, tourism and cultural tourism sales, GLBT marketing and the Greater Fort Lauderdale/Broward Film Commission. The advertising campaign uses a digital platform embedded in its print advertising and throughout other means including the Playbook, the bureau's Vacation Planner for 2011.
The plan has been tailored for cell phones with a mobi site, "Mild to Wild," targeted at the GLBT market, as well as Blackberry, Droid and iPad-friendly versions of the bureau's site, Sunny.org. One of the additions includes the use of scan tags, a small graphic square that looks like a colorful bar code, on all print adverting for readers to download a mobile app at http://gettag.mobi. Additionally, users can scan the tag with their smart phone to see Greater Fort Lauderdale videos, highlighting activities in the area.
Another favorite of ocurs is the bureau's bridal and wedding marketing campaign. For couples, the bureau has launched a webpage, wedding specialist to provide brides with information and booking destination weddings and tips on Facebook for couples thinking about a destination wedding in Greater Fort Lauderdale.
Visit www.sunny.org or call the Greater Fort Lauderdale Convention & Visitors Bureau at (800) 22-SUNNY.