Hard Rock International, in collaboration with Bayshore Capital, plans to open a Hard Rock Hotel in Daytona Beach. Anticipated to debut in 2016, running at the same time as the 58th annual Daytona 500, the site will feature 250 hotel rooms, 100 condominium units with access to all hotel amenities and a signature Hard Rock Cafe.
"The synergies between Daytona Beach and Hard Rock are limitless, and we cannot wait for the brand to open the Hotel and Cafe," said Derrick Henry, Mayor of Daytona Beach.
"We feel privileged to be a part of this development and look forward to its opening around the 2016 Daytona 500," said Henry Wolfond, chairman and CEO, Bayshore Capital.
Hard Rock Hotel Daytona Beach will be the brand's fourth hotel in Florida and is expected to offer two luxury suites; Body Rock workout facility; Rock Spa; the Rock Shop featuring Hard Rock's merchandise and dining options, including a Hard Rock Cafe. Hard Rock will bring live music and entertainment to the vacation destination. The property will also feature a pool complete with a bar and grill, where guests can enjoy poolside cocktails.
In addition, the hotel is set to offer more than 28,000 square feet of ballroom and banquet facility space, ideal for hosting meetings and conventions. Music memorabilia will be on display.
"Hard Rock Hotel Daytona Beach will offer the ability to showcase the brand across a wide array of offerings, including a recording studio for guests to access during their stay," said Nelson Parker, senior director of development, Hard Rock International.
For more information or to book a stay at any of the Hard Rock & Casinos, visit www.hardrockhotels.com.