Aqua Hotels and Resorts Forms Three New Brands, Changes Company Name

Aqua Hospitality's Hotel Wailea

NEW YORK CITY, New YorkTravel Agent chatted Tuesday with representatives of the former Aqua Hotels and Resorts and leaned about the company’s new restructuring plans.

One of Hawaii's leading hotel management companies, Aqua Hotels and Resorts has changed its name to Aqua Hospitality and announced the restructuring of its 24-property group into three distinctive brands.

In a little over a decade Aqua Hospitality has developed a highly successful and diverse collection of hotels and resorts that span all six major Hawaiian Islands. Aqua's recently successful strategy of marketing its wide range of accommodations to travelers from all over the world has resulted in dramatically increased business from strong economies like China and Australia. The improving United States and Canadian economies are also pushing Aqua's occupancy and revenue numbers to new company highs. The hotel group is driving these numbers even higher with an aggressive renovation program with more than $55 million dollars in projects completed recently or slated for this year.

The increased demand from travelers has combined with a varied demographic profile across Aqua's diversified hotels to create the opportunity for the three new brands and operating divisions under the Aqua Hospitality umbrella:

Monogram Hotel Collection

This collection represents an elite group of stand-alone and independent hotels and resorts providing a highly personalized luxury experience. Each hotel has a distinct name and identity and is unique in personality, environment and design. All the properties offer a boutique experience and promise to be the highlight of any getaway.

Aqua Hotels and Resorts

This brand offers stylish, mid-priced hotels that present excellent value and lifestyle services rooted in Hawaii's rich cultural traditions. Savvy travelers will appreciate the convenient added services that make an Aqua Hotels and Resorts stay fun, convenient and positively practical.

Lite Hotels

This brand is a group of eclectic, economy hotels that appeal to budget- minded travelers. These guests are seeking the most bang for their buck and appreciate the fundamentals - service, convenience and cleanliness. The creation of the three new operating divisions also positions the company to deploy its highly successful methodologies across a wider portfolio of properties including opportunities on the U. S. mainland.

Visit www.aquahospitality.com.