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Halekulani Corporation Names New Director of Marketing

June 25, 2013

Halekulani Corporation, which owns and manages both Halekulani and Waikiki Parc Hotel on Oahu, Hawaii, has appointed Liana Mulleitner to the position of director of marketing.

Mulleitner joined the company on June 24 and is responsible for all aspects of its marketing programs and initiatives, as well as public relations and communications. This announcement was made by Peter Shaindlin, chief operating officer of Halekulani Corporation.

“With her tremendous background and proven accomplishments, I am fully confident Liana will bring her unique, spirited energy to the position and become an integral part of the Halekulani marketing legacy for our esteemed brand,” said Shaindlin in a written release.

Mulleitner’s extensive background includes management experience in the areas of hospitality marketing, public relations, as well as hotel operations and residential services. She most recently served as director of residences and public relations at Trump International Hotel Waikiki Beach, since its pre-opening in 2009. Previously, she enjoyed a continuing evolving executive role at Prince Resorts Hawaii for almost 20 years, first in operations, then assuming the company’s position of director of corporate communications. Her responsibilities included the recent relaunch of Mauna Kea Beach Hotel where she led all aspects of its marketing programs.

“In my 23 years in the hospitality industry, I have aspired to represent and be a part of a world class resort, one that embodies a service culture that rivals no other,” said Mulleitner. “Halekulani and Waikiki Parc are among the world’s best and I am delighted and privileged to share in their legacy.”

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