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Hawaii Goes on Sale

April 20, 2011 By: Jena Tesse Fox

With a protracted, sagging world economy, Japan’s devastating earthquake and tsunami and rising jet fuel and airfare costs all negatively impacting Hawaii’s tourism industry, it was only a matter of time before hotels and condominiums began cutting rates. Condominium Connection, a Hawaii wholesaler, reports it has been seeing a persistent trend of lower rates at properties throughout the Islands since the end of March with prices dropping 10-25 percent.

Joseph Fienberg, Condominium Connection president, notes “In the past, when a property had a special, they would issue a rate addendum to wholesalers who could then promote it to travel agent partners. More than half of the properties we represent in Hawaii now have multiple rates for the same room which are either yield-managed through weekly reports or managed through direct connections. Beginning at the end of March, we noticed the least expensive rates were quietly being offered, but we weren’t being officially advised by the properties as had been the norm. Hawaii is now on sale without the usual fanfare.”

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About the Author

Jena Tesse Fox
Jena Tesse Fox covers Europe, Africa, Australia/South Pacific and business travel for the Questex Travel Group's publications. The daughter of history teachers, she can spend...

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By Jena Tesse Fox | April 20, 2011
Condominium Connection, a Hawaii wholesaler, has been seeing a persistent trend of lower rates at properties throughout the Islands since the end of March.
Filed under : Accommodation, USA-Hawaii