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MGM’s M Life Rewards Program Adds Social Media PerksJuly 17, 2012 By: Newswire
MGM Resorts International’s loyalty program M life is rolling out two new initiatives aimed at mobile and social media users: M life Mobile and M life Social Rewards.
M life Mobile uses Visa’s real-time messaging technology to provide personalized offers from MGM Resorts’ Las Vegas destinations to Visa account holders who opt into the program. Once Visa account holders sign up at www.visa.com/mlife, they will receive personalized offers via SMS text message to their mobile phones.
For example, when purchasing tickets to Bellagio’s “O” by Cirque du Soleil, travelers may receive a special pre-theatre dinner offer at the resort’s Le Cirque restaurant. M life Mobile Offers will also launch later in the year at Beau Rivage in Biloxi, Miss.; Gold Strike in Tunica, Miss; and MGM Grand Detroit.
M life Social Rewards works via Topguest, a product of Switchfly, Inc., to reward members for sharing their experiences at MGM Resorts on social media. Members who link their social media accounts will receive 500 M life Tier Credits when they virtually check in with Facebook Places or Foursquare, post a location-tagged tweet to Twitter, or share an Instagram photo from participating MGM Resorts’ venues in Las Vegas, Biloxi, Tunica or Detroit. In Las Vegas, they can earn up to 6,000 credits if they visit all 12 participating properties in a day, but members can only earn a maximum of 7,500 Tier Credits per quarter, with a possible total of 30,000 each year, through social engagement.
“Through these strategic marketing relationships, we’ve enabled M life to identify and reward engaged members, whether they are at one of our resorts or interacting with us on their mobile phones and social networks,” said Bill Hornbuckle, chief marketing officer for MGM Resorts International. “These new relationships enhance members’ travel experiences, recognize their loyalty and reward them for it.”