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VEGAS.com Launches New Advertising CampaignJune 28, 2011 By: Khier Casino
VEGAS.com is launching a new advertising campaign focusing on the humorous misconceptions that many travelers may have when traveling to Las Vegas, titled “Everyone Knows Something about Vegas.”
The campaign will feature two national TV spots and an additional six to eight commercials launching throughout the next year. The commercials, produced by Sun Media Productions and filmed in Sin City, will air both nationally and also in major feed markets such as Los Angeles, San Francisco, Houston, Dallas and Chicago.
"We're excited to see the launch of this new campaign come to life," said Dan Hippler, vice president of marketing for VEGAS.com. "Our focus is to continue to be the number one trusted expert for information and travel purchases for Las Vegas."
Furthermore, VEGAS.com will introduce a bi-weekly series featuring VEGAS.com experts going behind the scenes to give viewers a look at the city's hot spots.