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Ponte Vedra Beach Gets Tourism Push

December 4, 2006 By: Joe Pike Travel Agent

Trio of companies to invest more than $56 million in area enhancements

Redquartz Boundary Ltd. (RQB), the new Sawgrass Marriott
Resort and Spa ownership group, along with the Sawgrass Marriott and TPC
Sawgrass teams, recently announced a plan to establish the Ponte Vedra Beach area as one of the
premier golf, spa, beach and convention destinations in the world.

The trio is investing more than $56 million into the
project, which will include upgrades to the Marriott guestrooms, extensive
enhancements to the famed The Players Stadium Course and a new TPC Sawgrass

The RQB and Sawgrass team includes (from left) David O'Halloran, Debi Bishop, Vernon Kelly, and (top) Bill Hughes

The Players Stadium Course is nearing the completion of its
multi-million dollar renovation project initiated by the PGA Tour under the
direction of world-renowned course architect Pete Dye. The adjacent Dye's
Valley Course, a collaboration of Pete Dye, architect Bobby Weed and former
Champion's Tour Player Jerry Pate, was named "Most Under-rated Course in Florida" by Travel
+ Leisure Golf
and underwent more than $1 million in enhancements this
year, including landscaping improvements and bunker reconstruction.

Both courses will be complemented by a new 77,000
square-foot TCP Sawgrass clubhouse, which is scheduled to open in May of 2007.
Featuring views of the ninth and 18th holes, the clubhouse will spotlight an
11,000-square-foot event lawn for spectators, a Main Dining Grille with
terrace, ample banquet and meeting space, a Champions Lounge, separate member/
player locker rooms, a golf shop, an expansive foyer/gallery and numerous
exhibits and displays depicting the history of the PGA Tour and The Players.

Contact hotel reservations manager David Gatto at
904-285-7777, ext. 6852.

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