New interactive videos are part of Idaho Tourism’s campaign to promote the state, the Department of Commerce, Division of Tourism reports. The launch of its 2013 spring/summer marketing campaign, My ID, continues the successful campaign launched last year. It is designed to showcase the state’s scenic beauty and abundant outdoor recreational opportunities in an entertaining, interactive way on www.visitidaho.org/My-ID.
The My ID campaign invites visitors to place themselves, family, and friends in any of seven Idaho online adventure videos. Four videos are currently available, with the rest appearing in coming weeks. The Adventurers, Agent 208, Are We There Yet? and Adventures in Loving.
Once created, the video may be shared via email, Facebook and Twitter. Guests may also put themselves into any of eight customizable postcards, add a message and send them to friends and loved ones.
“This is an innovative, interactive way to share some of the great vacation possibilities in our state,” says Karen Ballard, Chief Tourism Officer for Idaho Commerce’s Division of Tourism. “The videos let friends and family see how fun an Idaho vacation can be. We’re excited to combine PixFusion’s interactive elements to showcase the scenery and activities that make Idaho special,” Ballard added.
The My ID campaign also includes an online sweepstakes, targeted print and online advertising, PR/social media outreach and video assets. Communications will focus on Idaho’s larger destinations like Coeur d’Alene and Sun Valley, as well as the smaller communities that offer a wealth of recreational activities, events and attractions.
The 23-week sweepstakes runs through September 5, with new giveaways announced every Friday. Visitors may enter to win on www.visitidaho.org/My-ID using an email address and Facebook users have a second chance entry option.
Sample prizes include overnight stays, whitewater rafting trips, attraction passes, event tickets and even multi-day packages in popular Idaho destinations, including Sandpoint, Sun Valley, Coeur d’Alene, Boise, Victor and Lava Hot Springs.
Visit www.visitidaho.org