The United States Virgin Islands Department of Tourism has joined forces with the international music sensation Delyno "Pressure Busspipe" Brown to promote travel to the territory this summer.
The partnership, featuring pressure's hit song "Virgin Islands Nice", will include a new 30-second national television commercial to support the summer campaign, which offers added value at participating hotels, restaurants and attractions across St. Croix, St. John and St. Thomas.
"It is with tremendous pride that we connect with one of our talented Virgin Islanders to promote travel to our islands this summer," said Beverly Nicholson-Doty, Commissioner of Tourism, in written release.
Nicholson-Doty, says the partnership came to life at an Ambassadors Reception in Miami in January after Pressure Busspipe delivered a pulsating performance for Virgin Islanders.
"We Virgin Islanders know just how nice our islands are," she said, "and we want travelers to come and see for themselves the amazing Virgin Islands vacation experiences we deliver here."
The commercial, which is being produced in the Virgin Islands, will form part of a national television ad campaign, and the promotion will include a major digital media component and social media strategy.
The campaign will feature "Nice Packages", showcasing several travel segments within the territory, while local tourism providers will be rewarded for delivering "Nice Experiences" each month.
Visitors, including Virgin Islands Ambassadors on the mainland, will be encouraged to share their experiences across social media, and lucky winners will be rewarded for their posts.
Visit www.VisitUSVI.com.