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The Engaged Couple: The Perfect Customer

March 8, 2010 By: Jacqueline Johnson Travel Agent

What triggers being “ready to buy” more than anything else? A life event! And there is one that triggers purchasing more than ever—getting engaged, tying the knot and going on a honeymoon.

Once a couple gets engaged, they go on a shopping spree. No other category or market niche offers this kind of year-round opportunity to add to your revenue stream.

1.    Couples will pay to get what they want. This is not a vacation. This is a life event and the agent must be knowledgeable about the product they present. Couples are looking for memories to last a lifetime. It is about fulfilling fantasies at a cost.
2.    They influence purchases of family and friends. A quality experience at a resort or destination will be trumpeted by this new customer. Please bear in mind that the average number of guests at a wedding is approximately 165-plus and the most frequently asked question is: Where are you going on your honeymoon? A great experience will generate word of mouth which, in turn, will provide you with more customers.
3.    The planning of a wedding or honeymoon is time-sensitive. While they may take some time on it, a decision will be made! However, while working with you, they do want the information very fast. You must be quick to fulfill all bridal requests.
4.    Everything must be there in writing. If it is not in writing, it never happened, you have no recourse if anything goes wrong.

Travel agents are a necessary part of the booking process and can influence the selection of the destination/hotel by a newly engaged couple. In addition, agents can also influence the cost of the honeymoon by the hotel and amenities you present and recommend. It is, therefore, of utmost importance that the agent be well-informed about the destination, hotel and this lucrative recession-proof industry.

Recommended Service Provider

Aruba ranks very high in hospitality and positive experience to its visitors. This destination is blessed with an abundance of hotels in all categories (high-rise to low-rise) and pricing to match. It is the perfect destination for getting married or for a honeymoon.

A lovely property is the Amsterdam Manor Beach Resort Aruba—an intimate and picturesque Dutch colonial resort with a pristine beach. What makes this property stand out? Its attention to details, personalized service and the Aruban way of doing business—gracious, friendly and always with a smile. The staff is truly hardworking and does everything to make the guest feel at home. The guests here don’t just add to the numbers. Managing Director Jurgen Van Schajik takes pride in the way they do business, hence the high level of repeat guests.

Teaming up with this hotel is easy. They have many options for a destination wedding and will go out of their way to please your customer.

Agents should contact Michelle Harms-de Groot (011-297-527-1100, [email protected]) with queries.  

For more information on the “perfect customer,” contact me at [email protected] or visit

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