It seems you can't throw a rock anywhere in southern Africa these days without knocking over a famous movie star. Celebrities have put the region in the spotlight of late, led by Brad and Angelina, whose sojourn in Namibia raised awareness of that country's singular enticements. Oprah is a big supporter of South Africa—she recently opened a $40 million girls' academy in Johannesburg and celebrated the 2007 New Year at Sun City with 100 celebrity friends. Barack Obama, Madonna, Morgan Freeman, Bono—the list goes on—all have made highly publicized pilgrimages here.
Southern Africa is hot, and getting hotter. And if tourism officials have anything to say about it, Americans will be hearing and seeing a lot more about the region in the coming months and years. As South African Tourism (SAT) president Dr. Felicia Mabuza-Suttle says: "By 2014, our goal is to have South Africa as well known a brand as Coca-Cola is in America."