Bruce Serlen

Bruce Serlen

Bruce Serlen is a contributing editor for Hotel Management. Contact him at [email protected].


Stories by Bruce Serlen

Hiring Millennials Can Boost Sales for Travel Agencies

Few luxury travel advisors disagree that an agency benefits from having Millennial advisors on staff to work with Millennial clients, especially as those born in the 1980s and 1990s begin to move up in their careers and accumulate more personal wealth.

Social Media - Communications or Sales?

Like most service businesses, luxury or otherwise, travel agencies are finding social media to be an important communications tool. But several travel advisors who met last month at Questex’s ULTRA Luxury Exchange conference in Miami questioned social media’s usefulness as a sales tool.