Jennifer Glatt

Jennifer Glatt

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People are less willing to part with hard-earned cash for a travel experience that is anything less than extraordinary. How do home-based travel agents provide such an experience?
Sales pitches surround us all day, every day, in one form or another. Product branding is trumpeted at us from the time we pour our breakfast cereal in the morning to the time we go to bed, watching the television commercials and infomercials dance on our television screens as we nod off to sleep. All throughout the day, we encounter billboards, newspapers, mail and e-mail, phone calls and fliers... the list is endless and all are intended to sell us something. How can you separate your sales pitch from the clamor of all the others?
It happens to all of us: Relationships falter and friendships fail. Sometimes parting is not such sweet sorrow, especially when the end of the relationship also removes a thorn from your side. But what do you do when the difficult person is a client? Can you afford to turn away his business, or will it be more of a personal sacrifice if you remain committed to the relationship? The decision will likely come down to what amount of strife you find personally tolerable in your professional life. Your "unbearable" client may be another agent's "challenge." Read on to learn how some agents determine between the difficult ones and those that need to be let go.
Almost 20 years ago, Robert Fulghum wrote a book entitled "All I Really Need to know I Learned in Kindergarten", a collection of essays that celebrated moments in ordinary life. The San Francisco Chronicle said that his stories "remind us that within simplicity lies the sublime."
If you started a business within the past year, count yourself in good company-so did approximately 599,999 other people, and that's just in the United States alone. Even if your business is solidly established, think back to when you first began...as you decided what you wanted to do, where you would work, and how you would handle the day-to-day details of customers, record keeping, financials and the like. Did you take the time to construct a business plan? According to the Small Business Administration (www.sba.gov), a business plan is as important to a business as a blueprint is to a builder, a key component that is critical to the success of any business.
TWO MILLION, ONE HUNDRED SIXTY-NINE THOUSAND. Does this number mean anything to you? It should. That is how many weddings occurred in the United States from June 2006 through June 2007, according to the National Center for Health Statistics. Some research indicates that number could reach as high as 2.4 million in the near future. Research also shows that 99 percent of people who choose a traditional wedding opt to take a honeymoon. So let's do the math: Let's say an average of 2.2 million people will get married this year. Ninety-nine percent of 2.2 million is 2,178,000. That is approximately the number of couples that will be honeymooning over the 12 months of 2008. Are you planning any of the travel for these happy couples? You should be, and if you're not, you'll be missing out on a huge opportunity.