John McMahon has been in travel & hospitality industry for 17 years. He started his career at Reed Travel Group working on Hotel & Travel Index, Official Hotel Guide and OAG Products. After leaving Reed, John started with Advanstar as Publisher of Premier Hotels & Resorts and was responsible for making it the leading luxury hotel guide worldwide. John was an integral part of launching Luxury Travel Expo Las Vegas. Now it’s 8th year, Luxury Travel Expo is the largest luxury travel agent event in the world. He also was responsible for launching Luxury Travel Advisor, which quickly became the authority to luxury travel professionals worldwide. Just recently John spearheaded the launch of Incentive Travel Exchange, which gathered together incentive buyers and suppliers for one to one meetings in Las Vegas held at THEhotel.