This week, river cruise operator Avalon Waterways is cruising into American households and television sets across travel, food and home shows through their new television advertising campaign. Beyond its two new commercial spots, Avalon Waterways has also launched the “See the World Your Way” trade campaign and promotion, which provides $299 Air and savings of $2,500 per couple, for agents to encourage clients to take advantage of the offer.
“Travel agents are an integral part of our new national advertising campaign,” said Vanessa Parrish, channel marketing manager for the Globus family of brands. “We have always provided agents with complimentary marketing tools and support. As part of this TV campaign, we are also arming them with a Consumer Marketing Kit on the Travel Agent Portal to access our new advertising spots, flyers, social media posts, images and more to help them ignite river cruise sales for 2018. By launching a new advertising campaign, we hope to inspire more travelers to ask for – and book – river cruise vacations with their travel agent.”
Avalon’s newest advertising campaign places a spotlight on the company’s signature open-air balconies, which blur the line between outside and indoors to form a spacious seating area for six. Avalon’s balconies do not sacrifice room space either.
At 200-square-feet, Avalon’s Panorama Suites—on two full decks of every Suite Ship—are 30 percent larger than the average stateroom. In every Panorama Suite, the guests’ beds are angled to face out so the scenery can be appreciated from the comfort of one’s bed.
“We’re for travelers who don’t follow the herd … Those who always forge their own path and have a distinct perspective of looking at the world,” said Terri Burke, managing director of Avalon Waterways. “With our new advertising campaign, we’re showcasing that fact. Avalon Waterways presents a river cruise experience with expansive views and wider perspectives: A cruise where our traveler’s vision leads the way.”
For more information, visit avalonwaterways.com.