The Bahamas Ministry of Tourism Launches New Brand Effort

The Bahamas Ministry of Tourism is launching an "escape from everyday life" campaign, entitled "Bahamavention." The campaign breaks nationwide on December 11. Bahamavention is a new, fully integrated national branding effort. A recent study by the University of Leicester in central England ranked the Bahamas among the happiest places in the world in terms of health provision, wealth and education. A Bahamavention is defined as an action taken by concerned friends or family members to get a loved one the help only a vacation to the Bahamas can give. Look for media spots in traditional markets, as well subway advertising and late night spoof infomercials. Visit [www.bahamavention.com].

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