The Boston Red Sox fans will continue to get a touch of Bermuda’s famed pink sands this season as the team, along with New England Sports Network (NESN), announced an expanded partnership with the Bermuda Department of Tourism at a press conference held earlier this year at Fenway Park.
Partnership details for 2010 were announced by William Griffith, director of tourism for Bermuda; Larry Lucchino, president and CEO of the Boston Red Sox; as well as Sean McGrail, president of NESN. Boston’s Mayor Thomas M. Menino also attended the announcement as part of his annual walk through of the fabled stadium.
“We are excited to expand our partnership with the Red Sox and NESN and once again bring a taste of Bermuda to the people of New England,” stated Griffith. “The Red Sox are one of the premier franchises in all of sports and NESN is the model of success for regional sports programming. By partnering with these two outstanding organizations we have a great opportunity to reach a large audience in one of our most important regional markets.”
As part of the expanded partnership for 2010, the Boston Red Sox agreed to host two ‘Bermuda Nights’ at Fenway Park. One already took place on June 17 when the Sox took on the Arizona Diamondbacks.
The second will take place on August 23 against the Seattle Mariners. The Red Sox will have a Bermuda tourism representative throw out the ceremonial first pitch and a Bermudian artist sing the National Anthem. In addition, Bermuda has the opportunity to showcase cultural performers and provide branded messaging, both within the stadium and on NESN broadcasts, throughout the season.
“The Boston Red Sox are proud to renew our relationship with the Bermuda Department of Tourism,” said Lucchino. “Their commitment to our franchise, to NESN, and to Red Sox Nation is steadfast and we look forward to showcasing Bermudian sites, culture, and charm at the ballpark during our two scheduled Bermuda Nights this season.”
The relationship will play a significant role in the Department of Tourism’s 2010 business and marketing strategy to maintain a strong presence in the New England market. Just a two-hour flight from Boston, Bermuda is an accessible escape offering endless outdoor activities, thriving culture, signature pink sand beaches and an array of dining options. The destination’s distinct ambiance is unparalleled elsewhere in the world.