According to the Austin Business Journal, the flight is the first regular transatlantic service for the Austin-Bergstrom International Airport. Up until now, flights to Europe from Austin required a layover in another North American city. The new service will operate once a day back and forth between the two cities five days a week to begin, with daily service expected to launch in May.
The story also suggests that the route may boost the economies of both London and Austin: The new route is expected to bring an economic impact of $69.7 million for the first year and grow to $74 million annually after three years.
British Airways' plans will also tie in with a proposed six- or seven-gate expansion to Austin-Bergstrom International Airport included in the airport's new master plan.
Other routes starting in the summer include Hyderabad, Chengdu, Philadelphia and Calgary, as well as Chennai in October.