On May 2, 2013, Enterprise Holdings announced the promotion of Christine Taylor-Broughton to the position of Senior Vice President of North American Operations. She is succeeding Matthew G. Darrah who announced his retirement from the company earlier this year after 29 years of service.
In her newly appointed role, which is effective immediately, Taylor-Broughton will oversee all of Enterprise Holdings’ operations in the United States, Canada and Puerto Rico. This includes a network of approximately 6,000 neighborhood and airport rental branch offices. She will report directly to President and Chief Operating Officer Pamela Nicholson. The $15.4 billion company is the owner and operator of the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands.
The company is owned by the Taylor family and headquartered in St. Louis. As the grand-daughter of Enterprise Holdings founder Jack Taylor and daughter of current Chairman and CEO Andrew C. Taylor, Christine is a member of the third generation of the Taylor family involved in the ownership and management of the company. Taylor-Broughton holds an MBA from Washington University in St. Louis as well as an undergraduate degree in Sociology with a minor in Business from Miami University in Oxford, Ohio.
For the last 13 years she has been learning the company’s business operations, disciplines and strategies, in preparation for this leadership role. Taylor-Broughton joined Enterprise Rent-A-Car’s Management Training Program in 2000 and worked at several different rental locations, learning everything from managing inventory to profit/loss statements and staffing. Transitioning in 2003 to Enterprise’s corporate headquarters, she was appointed Corporate Rental Manager helping to oversee regional operations throughout the United States. Since then, she has risen through the ranks in various roles within the company to get to where she is today.