AmaWaterways has appointed Jerre Fuqua to the newly created post of chief marketing officer. As CMO, Fuqua will bring together the line’s strategic and tactical marketing teams in order to optimize communications across all media channels, with a special focus on the travel trade, AmaWaterways said.
Over the last 10 years, Fuqua led a number of brands for parent company TUI Group, including roles as president for three brands: Travcoa, YMT Vacations and TCS Expeditions. During that time, he also managed a portfolio of specialist brands including Intrav, International Expeditions, Country Walkers and Caradonna Dive Vacations. In common with Jimmy Murphy, the late co-founder and chairman of AmaWaterways and founder of Brendan Vacations, Fuqua also served as chairman of the United States Tour Operators Association from 2013-2015. Both were contributors to the organization’s advocacy on behalf of its members and the travel trade, AmaWaterways said.